November 27, 2020

A familiar Sight

Ashley SmebyBy Ashley Smeby
The time has flown by since October when I found myself walking up to the MaxYield booth at the Iowa State University Agriculture career fair. The fall career fair can be an overwhelming experience for many College of Agriculture students, with over 225 agricultural companies looking for the best to represent their companies as summer interns.

Growing up very familiar with the MaxYield Cooperative name and brand, it was a relief to see many familiar faces at the booth. When talking with Chad Meyer, Client Relations Director for MaxYield, I knew that I wanted to pursue the Client Relations and Communications internship.

After interviewing and accepting the internship position I was excited for the summer to begin!

My internship started out on Monday morning, as the day began by being introduced to many welcoming staff members throughout the office. Following introductions, we started our first day meeting the other summer interns that are working throughout the company. Safety training was next on the agenda as Tom Winkel, safety director for MaxYield, reminded the interns that having a safe workplace is everyone’s responsibility.

Tuesday I was introduced to MaxYield’s free-lance photographer, Greg Latza and was able to get an inside look at how important photographs are when it comes to a company’s marketing strategy. Wednesday morning we were greeted by MaxYield’s education team leader, Patti Guenther, who gave the interns a brief history of the company and helpful hints when using MaxYield’s email system. The week was concluded with working on a few of my internship projects that I will be working on throughout the summer.

This summer, I am interested to see the various ways MaxYield uses different marketing and branding skills. As the first week of my internship is already complete, I am excited to see what the summer has to bring!



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