November 30, 2020

“I am MaxYield Grain”

20150114_maxyield_008 (681x1024)Tracy Enderson Helps Clients Maximize Their Marketing

Some things just go together, like macaroni and cheese, or peanut butter and jelly. What about grain marketing and peace of mind? It’s not only possible, but likely when you work with Tracy Enderson.

“I want to create a comfort level,” said Enderson, MaxYield’s West Area accounting leader and grain solutions specialist at Dickens. “The farmers I serve are not just clients, but my friends and neighbors, and I enjoy helping them with grain marketing.”

Enderson knew she had a big role to fill after long- time team member Nancy Glackin retired from MaxYield. “I had to prove myself,” said Enderson, who has worked at the co-op for 21 years. “Once you’ve got the clients’ trust, though, you’ve got it for life.”

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Serving farmers is a big switch for someone who grew up in town and planned to be a junior high math teacher. “I didn’t know much about farming until I married my husband, Bruce, in 1987,” said Enderson, a Terril native who is proud of her family’s fourth- generation farm east of Dickens. “I discovered that I love agriculture. No two days are alike, and there’s always something new.”
Enderson expanded her ag knowledge when she started working part-time in 1994 at the Dickens co-op location. “I ran the scale, and things grew from there,” said Enderson, who later worked at the Ayrshire co-op location.

Enderson moved to the Dickens location after Nancy Glackin retired. Today, Enderson handles a variety of duties, such as invoicing all work orders for dry fertilizer and spraying for MaxYield’s Fostoria, Dickens, Emmetsburg and Mallard locations. She also helps clients market their grain and keeps them up to date on grain marketing contracts.

“I never try to push,” Enderson said. “I just keep reminding them of opportunities and encourage them to commit a few bushels.”

Many growers in the Dickens area check in at the co-op to see what the markets are doing. They also enjoy stopping by for coffee each morning. “Doing business at the coffee table is a no-no, but the farmers’ ears perk up when I tell them they need to stop by and visit with me before they leave,” Enderson said.

She loves it when there’s a big market rally and clients capture these opportunities. “I always get asked what the markets are going to do, or what the next USDA report is going to say,” Enderson said. “I’ve never had a crystal ball that works, and I don’t think they make one.”

That’s why she encourages clients to use MaxYield’s firm offers. “It’s grain marketing simplified,” said Enderson, who noted that most of her family’s grain is sold with firm offers. “You can benefit from market rallies without having to watch the markets.”

Enderson also focuses on grain origination and growing MaxYield’s business. Along with grain marketing solutions, she promotes the convenient, on-farm grain pickup service that helps save time. “MaxYield has so much to offer,” said Enderson, who called on prospective clients in the Terril area last fall. “I ask people to give us an opportunity.”

Enderson appreciates the opportunity to serve farmers and build lifelong friendships in the process. “MaxYield grain is who I am. I’m also a mom, a grandmother and a part of the local community, so it’s nice that all these sectors of my life intertwine.”

Editor’s Note: Enderson and her husband, Bruce, have three children, including Tyler, 26, who works for Reynolds Construction of Ruthven; Trevin, 23, who farms with the Endersons, and Taylor, 17, who has been accepted at South Dakota State University and is interested in agronomy. The Endersons have also been blessed with three grandchildren. In her free time, Enderson serves on the Ruthven- Ayrshire school board and is treasurer of the Booster Club. She enjoys attending G-T/T-A Titans basketball and baseball games so she can cheer on her son, Tayler. She’s also a big fan of the Iowa Hawkeyes and Kansas City Royals.

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