November 28, 2020

MaxYield Energizes the Clay County Fair

MaxYield Cooperative - Clay County Fair - Spencer IA

Clay County Fair’s Jeremy Parsons and Rebecca Peters discuss energy solutions with MaxYield’s Roger Wagner.

More than 320,000 people attend the Clay County Fair each September, but few realize how much energy it takes to keep the “World’s Greatest County Fair” operating efficiently each day. That’s why the fair’s managers and maintenance specialists value their partnership with MaxYield Cooperative.

“When you’re leading anything called ‘the world’s greatest,’ it’s a big responsibility,” said Jeremy Parsons, manager of the Clay County Fair. “We’re glad we have a successful relationship with MaxYield.”

The partnership started four years ago when MaxYield began supplying premium fuels to the fair. “This was a great solution for us,” said Rebecca Peters, the fair’s marketing manager. “Our previous supplier didn’t give us any flexibility with billing, but MaxYield was able to facilitate our payment scheduling, which we really appreciate.”

MaxYield provides liquid propane for the maintenance shop, along with diesel fuel and gasoline for the fair’s vehicle fleet, which includes trucks, tractors, forklifts, graders for the track, and lawnmowers that help maintain the 240-acre fairgrounds. MaxYield also supplies a truck driver who provides fuel during the tractor pull at the fair.

Parsons appreciates the ways that MaxYield is helping the fair become more efficient and green, in terms of fuel consumption. “As we update our equipment and vehicle fleet, we’ll work with MaxYield on more energy solutions.”

Fairgoers flock to Grandpa’s Barn
This is important to the Clay County Fair, which is a large business as well as a legendary northwest Iowa attraction. The fair has a $2.9 million annual operating budget, 67 permanent buildings on the fairgrounds, and six full-time employees, said Parsons, who noted that the team expands to 400 employees each September when the fair makes its nine-day run.

MaxYield Cooperative - Clay County Fair - Grandpa's Barn

One of the most popular exhibits at the Clay County Fair in 2011 was Grandpa’s Barn. MaxYield Cooperative was a proud supporter of this project that connects with people and tell’s agriculture’s story.

One of the most popular attractions at the 2011 Clay County Fair was Grandpa’s Barn, which featured Jersey calves, miniature horses, piglets, Boer goats, Flemish rabbits, kittens, a fancy rooster, and other live animals. Volunteers from area 4-H clubs, FFA chapters, and Farm Bureaus were on hand at each station to answer questions as more than 100,000 visitors stopped by to interact with the animals and “milk” a mechanical Holstein dairy cow.

“MaxYield is proud to co-sponsor Grandpa’s Barn, because it’s a great way to connect with people and help tell agriculture’s story,” said Roger Wagner, MaxYield’s energy sales and marketing team leader. “It’s one more way the Clay County Fair does an excellent job of reaching out to ag producers and consumers.”

More than 800 third- and fourth-grade students from an 80-mile radius around Spencer tour Grandpa’s Farm each year during the fair, Peters noted. “Even though we’re in rural America, there are many people in this area who never get the chance to bottle-feed a calf or pet a donkey. We appreciate MaxYield’s support, because they help make this opportunity possible.”

Creating a mecca for all things ag
New for 2012, the Clay County Fair will feature the Innovation Pavilion, which will showcase nearly 20 high-tech and startup companies in the area, including ag technology firms. “We want the Clay County Fair to attract the Farm Progress Show audience and become known as a place where visitors can see something new,” said Parsons, who noted that 25% of fairgoers come from out of state.

Adapting to changing times is vital to the fair, which is also looking for more ways to host events at the fairgrounds year-round, from horse shows to World of Outlaws racing, Parsons added. While these attractions are good for business, the fair’s niche will remain rooted in agriculture.

“There is a desperate need to help inform the public about agriculture,” Parsons said. “We’re glad that MaxYield is helping us fulfill this mission.”

For more information on the 2012 Clay County Fair, visit www.claycountyfair.com.

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